Astrological signs (Aries, Taurus, Gemini, Cancer, Leo, Virgo, Libra, Scorpio, Sagittarius, Capricorn, Aquarius, and Pisces) are great for Gen Z because they let them be unique. After all, personality types are grouped together.
This group of people loves TikTok masks that tell them what kind of bread they are. Astro signs are thought to have more value and give useful information, so Gen Zers like seeing their experiences reflected back at them and being helped by them.
People have always looked for "signs" when they are under a lot of stress. The last few years have been some of the most stressful we've all ever been through. For Gen Z, the stress was especially bad. After the pandemic, 68% of the people who took part in the study said they felt anxious or depressed.
So maybe it's not a surprise that astrology is becoming popular again at this very troubled time. Astrology did "boom" for the first time after the Great Depression, after all.
It’s ripe for meme
Memes are very popular with Gen Z. They find these internet trends funny and interesting. Gen Z really enjoys making their own memes that combine a funny internet topic with something from their own lives. They love sharing good memes with their friends. Gen Z actually likes memes more than movies; 55% of them say that popular videos and memes on social networks are the most important things in pop culture, while only 48% say that new music releases are the most important things in pop culture.
In this way, astrology fans from Generation Z have found a good spot. It's easy to make fun of astrology, including jokes about each sign, followers and non-believers, compatibility tests, and everything else that has to do with it.